Manchester Animation Festival- How to Make Friends and Animate People: The Art of Crowdfunding.

Kick starter:

Wide reach.
Trusted.
Better update tools.
Simple.
But,
High fees.
Little support.
Dropout/ failed payment.

Campaign target divided by average pledge= estimated number of pledges.

The reboot of Morph- Aardman was crowdfunded. 

If you get your short film shown in the cinema you can claim back 16% tax.